Uniwom
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Website Design
App Development
Branding
Graphic Design
SEO
Social
Background
Before meeting with us, Uniwom was just an idea. An idea to make an app to help students navigate the student experience and overcome the challenges of moving to a new city. They didn’t have a name, a brand or anything else. We turned their vision into a reality, a business ready to scale.
Our Solution
Branding
They needed a full branding package, from the name of the business, to a full brand identity that would speak to their target audience of students. The name came from combining University and Word of Mouth = UniWOM. Short, catchy and works perfectly as a name of a business that is centred around their mobile app. We also crafted their logo and brand identity, made up of bright, vibrant and energetic colours to target their youthful audience.
Website Design
We designed and built a full website and web app for UniWOM. The website needed to be easy to use for student users and also for their potential B2B partners. The website needed to look modern and attractive to a user base that expects to use quality products. We also developed an integrated web app that also acts as the CMS for their mobile apps, making it simple and easy to manage for both them and their customers. We crafted everything on the website from the branding and copy, to the graphics.
App Development
As a business that would be centred around a mobile app to help students navigate the university experience, it goes without saying how important it was for UniWOM to have mobile apps that are not only serve the purpose functionality wise, but also offer an attractive user experience. We designed and built their mobile apps which you can find on both iOS and Android app stores. These apps are enjoyed by students globally!
SEO
As a brand starting off prior to raising investment and in order to maximise their marketing budget, we recommended SEO as a key digital marketing approach for UniWOM to focus on. Taking a programatic SEO strategy, we have been able to work with them on generating traffic from students, universities and businesses all around the world. We’ve helped them optimise their business for online search engines and app store search engines alike, attracting over 100k users within the first few months.
Social/PPC
Another key part of their digital marketing strategy was planning and creating social media content with the goal of providing real value to their audience with a hint of going viral. We’ve helped them create short form video content such as instagram reels and TikToks, graphics and guides that have helped them reach new audiences and even get followed by universities themselves!
Graphic
From flyers and social media graphics, to pitch decks and roller banners, we’ve helped UniWOM create everything a brand needs to stand out and grow. For a business pitching to investors, looking professional is vital and that’s why we’ve worked together to create high-quality promotional materials that supports that to help the business continue to grow.
